Monthly Archives: April 2015

Buying Process and Twitter (Chapter 4)

I found this article very interesting. It presents a research study by Millward Brown on how active Twitter uses are different than the general population in their purchasing behavior.

Discussion Questions:

  1. As you read the article, jot down all of the findings of the research study that are mentioned.
  2. Identify two results that you find the most fascinating. Why were they fascinating to you?
  3. What is your reaction to this study? Why do you think Twitter uses are different?
  4. How can a retailer use this information to drive sales?
  5. Awareness and post-purchase are the two areas with the most Twitter chatter. Which is more important to a brand? Why?