Monthly Archives: May 2015

Spike Lee (Chapter 6)

Spike Lee was inducted into the Advertising Hall of Fame in 2015. I found this article in Advertising Age very interesting as well as his interview.


Discussion Questions:

  1. Do you agree with Spike Lee that general advertising has not been effective in reaching black consumers? Why or why not?
  2. Where have advertisers succeeded in reaching black consumers? Be specific.
  3. Where have advertisers failed in reaching black consumers? Be specific.
  4. In your opinion, what changes do advertisers need to make to reach black consumers?
  5. Do you think advertisers have been effective in reaching other minority groups, such as Hispanics and Asians? Why or why not?