Social media has become an important component for retail stores. Over 90% of retailers now use 2 or more channels to communicate with customers. I think this article can create some interesting discussion about social media and retailing.
- Why is it important for retailers to use social media?
- Why do you think apparel retailers are the most connected?
- Why do you think Instagram has shown the most growth?
- Do you follow any retailers through social media? If so, which retailers and which social media? If not, why not?