Coupon Marketing (Chapter 14)

I found this video very entertaining and humorous, yet effective in relaying information about coupon marketing. It would be great for the classroom, but also can be used as an assignment.

Discussion Questions:

  1. What are the benefits of distributing coupons via contest marketing?
  2. What percentage of coupons distributed are ever redeemed? Why do you think it is such a low percentage?
  3. What are the advantages of distributing coupons via Facebook and Twitter?
  4. According to the video, what are the advantages to coupon marketing?

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