Monthly Archives: March 2016

Ruby Tuesday Goes Social (Chapter 13)

According to this Advertising Age article, Ruby Tuesday is ditching traditional advertising for social media marketing. Will this approach work?

Discussion Questions:

  1. After reading the article, do you think this strategy will work for Ruby Tuesday? Why or why not?
  2. Watch the 3 minute online video “Shy Girl.” What do you think about it?
  3. If you were responsible for the social media marketing for Ruby Tuesday, which social media platforms would you use? Explain why.