Monthly Archives: August 2016

Fundamentals of Marketing (Chapter 1)

I thought this was an excellent video for explaining the basics of marketing. It can be used to introduce Chapter 1, or as a review for the chapter 1.

Discussion Questions:

  1. Explain the concept of the consumer-side of marketing? Do you agree that this is important? Why or why not?
  2. Explain the concepts of positioning and targeting.
  3. What is meant by the term “value proposition?” Why is it important?