Hyatt launched a new campaign aimed at business travelers. Instead of focusing on amenities such as WiFi, free breakfast, and comfortable beds, this new campaign uses an emotional approach.
- What are your thoughts about this new approach?
- Do think this new campaign is a better approach than focusing on amenities? Why or why not?
- What are your thoughts about the TV ad?
- For what types of business travelers will this ad be effective? Explain why.