Monthly Archives: September 2016

Hyatt Targeted Campaign (Chapter 5)

Hyatt launched a new campaign aimed at business travelers. Instead of focusing on amenities such as WiFi, free breakfast, and comfortable beds, this new campaign uses an emotional approach.

Discussion Questions:

  1. What are your thoughts about this new approach?
  2. Do think this new campaign is a better approach than focusing on amenities? Why or why not?
  3. What are your thoughts about the TV ad?
  4. For what types of business travelers will this ad be effective? Explain why.

Using Emotion to Drive Traffic to Website (Chapter 4)

I found this article interesting. The author, Aaron Agius, discusses 10 ways to use emotions to drive traffic to a website.

Discussion Questions:

  1. From the emotions discussed in the article, which 3 speak to you the most? Why?
  2. As a consumer, which 3 influence your purchase behavior the most? Why?
  3. How do emotions relate to the topics of motivation, perception, leaning, and attitude presented in the chapter? Be specific.