Here is an article from GeoMarketing about marketing to Millennials. Since most of your students are millennials, this should be interesting.
- Do you agree that most millennials are ad averse and use ad blockers? Why or why not?
- Do you think it is important for brands to build a relationship with millennials? Why or why not?
- Are your purchases affected by brand influencers? Why or why not?
- The last premise in the article is creating great brand content. How important is this to you, in terms of engaging with a brand?