Having Fun (Chapter 1)

Carnival Cruise has introduced a new advertising campaign focused on the idea of having fun. These videos would be a great way to introduce the concepts outlined in Chapter 1.

Television ads:

Discussion Questions:

  1. What are your thoughts on this advertising campaign for Carnival?
  2. Which ad did you like the best? Why?
  3. How does “having fun” fit into the concepts of needs, wants, and demands?
  4. Which marketing philosophy is Carnival using? Explain why.

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