Marketing a Service Business (Chapter 9)

Produced by Entrepreneur, this video answers the question on how to market a small service business. The video can be a good lead into Chapter 9, or used as a summary at the end. As you watch the video, identify the key points.

Discussion Questions:

  1. Do you agree or disagree that content marketing is an effective means of marketing a small service business? Why or why not?
  2. How important is social media involvement for a small service business? Explain why.
  3. Why is it dangerous to provide a huge price discount?

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