Produced by Entrepreneur, this video answers the question on how to market a small service business. The video can be a good lead into Chapter 9, or used as a summary at the end. As you watch the video, identify the key points.
- Do you agree or disagree that content marketing is an effective means of marketing a small service business? Why or why not?
- How important is social media involvement for a small service business? Explain why.
- Why is it dangerous to provide a huge price discount?