Six Factors That Influence Price (Chapter 11)

This video highlights six factors that influence consumer pricing of products. It is an excellent overview that can be used to summarize Chapter 11 content, or to even launch the chapter.

Discussion Questions:

  1. Identify and describe each of the 6 factors.
  2. Think about the company where you work, or one that you have worked for in the past. Rank these factors in order from most important to least important in pricing the goods or services of that company. Explain your ranking rationale.

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