Six Factors That Influence Price (Chapter 11)

This video highlights six factors that influence consumer pricing of products. It is an excellent overview that can be used to summarize Chapter 11 content, or to even launch the chapter.

Discussion Questions:

  1. Identify and describe each of the 6 factors.
  2. Think about the company where you work, or one that you have worked for in the past. Rank these factors in order from most important to least important in pricing the goods or services of that company. Explain your ranking rationale.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s