Push vs. Pull Marketing Strategies (Chapter 12)

I recently watched several YouTube videos about push/pull marketing and realized there is a misconception of this concept. This video by Professor Richardson will help your students understand this important marketing concept.

Discussion Questions:

  1. Explain the process of push marketing for a new product, such as a new brand of hair shampoo.
  2. Explain the process of pull marketing for a new product, such as a new brand of hair shampoo.
  3. What media and marketing techniques can you use to pull a new brand of hair shampoo through the marketing channel?

 

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