Monthly Archives: April 2017

Content Marketing (Chapter 13)

I though this video by Interact Media did a great job of explaining content marketing. While it is a promotional video for the company, it does provide students with a good understanding of content marketing.

Discussion Questions:

  1. Based on the video, what is content marketing?
  2. How can a company or brand use content marketing?
  3. After watching the video, what do you think are two keys to using content marketing?