I thought this video would work well with Chapter 10. It provides an insight into how grocery stores design the store layout to maximize profits.
Discussion Questions:
- Why are high volume merchandise items placed around the perimeter of a store?
- What lessons can you learn from the cereal aisle that applies to retail stores in general?
- What is the purpose of endcaps?
- What are power items and where are they placed? Why?
- What types of items are placed near the checkout? Why?