I thought this video would work well with Chapter 10. It provides an insight into how grocery stores design the store layout to maximize profits.
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This video explains the basic concept of logistics in terms of bottled water. It would be an excellent video to introduce the topic.
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It is difficult for a retailer to stand out among the competition, especially if the retailer does not want to focus on price. This article about Target’s ad for Halloween went viral. I think it can generate a lively discussion in your classroom.
Adweek Article about Target’s Halloween ad
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Social media has become an important component for retail stores. Over 90% of retailers now use 2 or more channels to communicate with customers. I think this article can create some interesting discussion about social media and retailing.
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This article in Adweek would be great for a discussion about retailing and the potential role of advertising.
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While distribution and logistics are not the most exciting marketing topics you can discuss, both are important functions. These videos can be used to supplement the information in the textbook.
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