Tag Archives: Millennials

Marketing to Millennials (Chapter 6)

Here is an article from GeoMarketing about marketing to Millennials. Since most of your students are millennials, this should be interesting.

Discussion Questions:

  1. Do you agree that most millennials are ad averse and use ad blockers? Why or why not?
  2. Do you think it is important for brands to build a relationship with millennials? Why or why not?
  3. Are your purchases affected by brand influencers? Why or why  not?
  4. The last premise in the article is creating great brand content. How important is this to you, in terms of engaging with a brand?

Consumer Behavior of Millennials (Chapter 4)

The millennial generation is an important generation and understanding their consumer behavior characteristics is important to marketers. This video can be used to launch a discussion of consumer behavior or as an assignment for your students.

Video – Millennials: Changing Consumer Behavior

Discussion Questions:

  1. Why are marketers interested in understanding the millennial generation?
  2. As you watch the video, write down consumer behavior characteristics of millennials that are highlighted.
  3. From a marketing perspective, which of the characteristics identified in Question 2 is the most important? Why?

Millennial Consumers (Chapter 6)

An important market segment for brands is the millennials. Penry Price, Vice-President of Global Sales Marketing Solutions, LinkedIn, wrote an interesting article.

Millennial Consumers Article

Discussion Questions:

  1. How are millennials different from other market segments? Provide specific examples.
  2. Create two lists – one that identifies things millennials like about advertising/marketing and one that identifies things millennials do not like about advertising/marketing.
  3. Do you agree or disagree with the thoughts presented in the article by Mr. Price? Explain.