Here are a couple of videos about product placement that would work well for Chapter 14 and could generate a good discussion about this marketing approach.
- Why do brands invest in product placement rather than use advertising?
- From the first video, list the top 10 product placements. For each, indicate if you agree that it is a good product placement or not. Explain why.
- From the second video, what is digitally-placed product placement?
- Why should companies use digitally-placed product placement?
- For you personally, are product placements effective? Why or why not?
- Watch the third video. Would you agree that these product placements were not done well? Why or why not?