Tag Archives: Services marketing

Marketing a Service Business (Chapter 9)

Produced by Entrepreneur, this video answers the question on how to market a small service business. The video can be a good lead into Chapter 9, or used as a summary at the end. As you watch the video, identify the key points.

Discussion Questions:

  1. Do you agree or disagree that content marketing is an effective means of marketing a small service business? Why or why not?
  2. How important is social media involvement for a small service business? Explain why.
  3. Why is it dangerous to provide a huge price discount?

Chase Ad (Chapter 9)

This ad for JP Morgan Chase could be used to illustrate some of the concepts of Chapter 9, Services Marketing. I believe the ad will help students think a little deeper about the unique characteristics of services.

Discussion Questions:

  1. After watching the ad, which of the four characteristics of services (intangibility, perishability, inseparability, and variability) does the ad seek to minimize? Why?
  2. Examine the various forms of risk. Which purchase risks does this ad seek to minimize? Why?
  3. Do you think this is an effective ad for Chase? Why or why not?

Services Marketing (Chapter 9)

I found this video presents a good overview of services marketing, how it is unique, and how marketers can address the challenges.

Discussion Questions:

  1. Identify each of the challenges posed by services presented in the video.
  2. For each of the challenges presented, discuss how it impacts the marketing of a service.
  3. For each of the challenges presented, discuss methods marketers can use to overcome the challenge.